Chapter 601: Terrifying Sales, Dominating the World
Chapter 601: Terrifying Sales, Dominating the World
But unfortunately, non-private units are only a minority, and the majority are private units, or even non-fixed units.
All in all, the average monthly income in China these days is only RMB 2300-2800.
With this kind of income, buying a 2999 Wujie S1 would cost more than a month's salary without eating or drinking.
To buy an xphone3 or xphone3plus, you need to use it for three months without eating or drinking.
因此国内999的无界1代销量最高,1799的无界note1销量次之,2499的无界note1pro销量也不错。
The average monthly income in the United States is between US$2800 and US$3200, or approximately RMB 1.7 to 1.96.
That’s right, the current income of the United States and the income ten years later are almost the same. If we take into account the price increase caused by inflation, the United States ten years later will be worse than it is now.
A little-known fact is that not all countries will experience earth-shaking changes in their development over the next ten years.
On the contrary, more than 99% of countries and regions will remain stagnant or even get worse in the next decade.
Only less than 1% of countries will develop rapidly and become better and better.
对于平均月收入到手2800–3200美金的米国人来说,299美金的无界note1,419美金的无界note1pro,和499美金的无界S1、699美金的无界S1pro,甚至899美金的xphone3,都差距不大。
Even if the price of the Unlimited S12999 is over one month’s average salary in China, it only costs 499 USD in the US, which is five days’ average salary.
Instead of buying the Ultrawide Note 1 and Ultrawide Note 1 Pro, you might as well spend an extra two hundred dollars to get the Ultrawide S series, or spend another two hundred dollars to get the Xphone 3 or Xphone 3 Plus.
After all, four hundred dollars is only the average wage for four days.
A mobile phone is used for one or two years. No one would mind even if it cost an extra four days' average salary, let alone an extra week's average salary.
To put it bluntly, the situation is similar: people in developed countries in Europe and the United States buy an Xphone 899 for $3, and domestic users buy the first generation of Ultrawide for RMB 999. Both only require about nine days of average salary, and it may even be easier in the United States.
That is why most users in developed countries who are not heavily in debt will go straight for the Xphone 3 and Xphone 3 Plus.
Only those who have too much debt, heavy family burden, and low income will choose the Unlimited S series.
On the contrary, not many people bought the Ultrawide Note 1 and Ultrawide Note 1 Pro, and their sales volume was at the bottom.
Looking at this result, Wang Yi didn’t know what to say.
I can only say that it is very unfair to us in the field of electronic products.
But on the contrary, we also have great advantages in meat and poultry protein, life services, etc.
For example, a haircut only costs 8 to 30 yuan in China, but it costs 100 to 300 yuan in the United States!
Even the cheapest haircut service in the US supermarket, without shampooing, costs 10-15 US dollars, 60-100 RMB. And with shampooing, it starts at at least 100 RMB.
But in the country, a quick haircut in a supermarket only costs about 5 yuan, and after ten years it will only be 8-10 yuan.
All I can say is that both sides have their pros and cons.
This is also the reason why Wang Yi had to create a borderless brand. It was too expensive and most people in the country felt pressured and could not afford it.
The emergence of Unbounded has directly brought the advanced XOS system to smartphones comparable to the iPhone, making the price as low as 999, making high-quality, high-performance, and low-priced mobile phones affordable to everyone.
In his previous life, Wang Yi started using an iPhone only after he started working and had a high income. Before that, he had always used Meizu and Xiaomi phones that cost two to three thousand yuan.
Now, the actual experience of the 999-yuan first-generation Unlimited is not much different from the flagship phones of China Cool Alliance, Meimi, and OV1-2000, and it is even smoother and easier to use.
Apart from anything else, the XOS system alone surpasses the IOS system and is N times stronger than the current Android system which often gets stuck.
What's more, all major brands have given negative optimization.
Nowadays, Android phones become so slow within a year that you have to completely reset them to factory settings and re-flash the system.
People born in the 80s and 90s still remember this clearly. It was not until five or six years later that Android took off and no longer became stuck after a year of use.
Compared with the Xingyi mobile phone, the 1st generation of Unbounded, Unbounded note 1, and Unbounded note 1 pro lag behind in configuration and screen. The Xingyi mobile phones all have Sharp's top-level screens, while the latter use BOE's domestic screens.
But even so, the 1D Ultramarine 1, Ultramarine Note 1, and Ultramarine Note Pro have strong tuning capabilities, exceptional performance, and great value for money, enough to sweep away other competitors.
Of course, the Wujie S series, as the high-end model of the Wujie brand, has a quasi-flagship configuration and uses imported components.
Although it is not a top-level Sharp screen, it is also a top-level screen of the previous generation and can be considered a sub-flagship imported component.
For example, the xphone2 placed an order for a large number of Sharp screens at one time, and the unit price was pushed down to an extremely low level. It was discontinued a year later, and the price of Sharp screens became even lower, and they continued to be used in the Wujie S series.
The price has already reached three or four thousand yuan, so Wang Yi cannot use the screen of a thousand-yuan phone as a substitute for a genuine one.
There is no way. BOE still has a lot of room for improvement these days, especially in the field of high-end screens. There is still a big gap between it and first-tier manufacturers such as Samsung, Sharp, JDI, and LG.
It will take at least four or five years to achieve a breakthrough.
"Fortunately, we didn't bring the first generation of Unlimited over, otherwise it would have sold even worse." Zhu Changlin sighed.
George nodded and said, "Even if the price of the first generation of Unbounded is a little higher, at most $199, I guess many users won't dare to buy it."
"Yeah, it's equivalent to buying a smartphone for 199 yuan in China. If I were you, I would also think you were trying to cheat me!" Zhang Chao said with a smile.
Wang Yi nodded: "Yes, the first generation of Ultramarine is not worth bothering with, but Ultramarine Note 1 and Ultramarine Note 1 Pro still have a market. The reason why they are not selling well now is just because they are placed in the wrong place!"
Hearing this, everyone became interested.
Wang Yi smiled and said, "Next, in developed countries in Europe and the United States, urban areas will stock more Xphone 3, Xphone 3 Plus and Ultrawide S series. As for Ultrawide Note 1 and Ultrawide Note 1 Pro, they will be moved to shanty towns and slums. The United States is a country with a huge gap between the rich and the poor. People in shanty towns and slums can only afford Ultrawide Note 1 and Ultrawide Note 1 Pro."
"Yes, in these places, Ultrasurf Note 1 and Ultrasurf Note 1 Pro are their best choices, no doubt about it. And the proportion of these people is very high, and the number is very large, exceeding 1 million." Zhu Changlin said.
George agreed: "That's right. In the United States, there are only 3000 million people with a monthly salary of more than 3000 US dollars. There are about 2000 million people with a monthly salary of 3000-4000 US dollars. There are less than 1000 million people with a monthly salary of 2000-5000 US dollars. In other words, there are more than million adults whose monthly income is only a few hundred US dollars. There are also tens of millions of elderly people and students whose monthly income is even lower, or even zero."
"These people can only afford the Ultrasurf Note 1 and Ultrasurf Note 1 Pro. They are the main consumer groups of the Ultrasurf Note 1 and Ultrasurf Note 1 Pro. They do live in shanty towns and poor areas."
Wang Yi made a prompt decision: "Okay, let's arrange it this way. Immediately notify everyone and conduct a statistical analysis of the sales and purchasing power of European and American countries based on the backend inventory management system, and conduct a consumer rating."
"In areas with high spending power, we will stock more Xingyi phones, XWatchpro and light luxury versions."
"In regions with medium spending power, we recommend that you stock more Wujie S series, XWatch, and XWatchpro."
"As for areas with low consumption power, we should sell more Unbounded Note 1 and Unbounded Note 1 Pro. As for XWatch, we only need to sell a small amount in one store."
Wang Yi doesn’t think that people who only earn a few hundred dollars a month can afford 400-500 dollars to buy an XWatch!
This is not realistic.
It is possible that a store may not sell much in a month.
When I first arrived at the U.S. market, many areas and stores were newly opened.
Xingyi Technology also doesn’t know the specific consumption capacity.
But it doesn’t matter. In just a few days, we can build a large model of consumption capacity based on the purchase, sales and inventory data.
Then, based on this model, the subsequent distribution levels and quantities are matched.
Wang Yi believes more in real data than hearsay!
"Okay, Chairman, we'll arrange it right away."
Zhu Changlin nodded repeatedly. The rapid growth of Xingyi Technology was largely due to technical means such as the inventory management system and consumption model.
Now that we are globalized, there will be no random layout. On the contrary, it will be carried out in an orderly manner according to this set of standards.
In areas with strong consumption capacity, the supply is of high quality and sufficient quantity.
In areas with weak consumption capacity, the distribution of goods must be down-to-earth and the quantity must be controlled.
Open more stores and develop more sales channels in economically prosperous areas.
In areas where the economy is settled, fewer stores are opened, or even no stores are opened, and the channels rely on third-party operators or online channels.
In short, Xingyi Technology’s money must be spent wisely.
Stores must also match local consumption capacity to maximize profits.
For example, in the urban area, the main flagship stores are Xingyi Flagship Store and Zhenyou Flagship Store.
In the suburbs, there are many Wujie flagship stores.
The only franchised Wujie stores in the shantytowns
The labor costs, rent and other costs in the United States are high, so Xingyi Technology has to be frugal.
Without any surprise, in the following days, xphone3, xphone3plus and S series were selling like crazy.
Even the sales of the Ultrawide Note 1 and Ultrawide Note 1 Pro surged after they were supplied in large quantities in slums and shanty towns.
There are no bad products, only products placed in the wrong locations.
In wealthy areas like Silicon Valley, they look down on the Ultrasurf Note 1 and Ultrasurf Note 1 Pro and don't want to buy them.
But in shanty towns and slums, the prices of Ultrasurf Note 1 and Ultrasurf Note 1 Pro, at USD 299 and 419 respectively, have become a generation of magical phones, which are really attractive.
Especially for contract phones, with very low monthly packages and free Ubiquitous Note 1 and Ubiquitous Note 1 Pro, people living in the shanty towns are excited.
As a result, the contract models of Ultrawide Note 1 and Ultrawide Note 1 Pro became the first smartphone for many users in shanty towns and slums.
Before, they used low-end Nokia phones or copycat phones.
As for an iPhone that costs seven or eight hundred dollars, I simply can’t afford it.
"Chairman, in the hearts of these Americans, Wujie has been completely deified." Zhu Changlin said meaningfully.
Wang Yi nodded: "Yes, this is another consideration for me, brand output."
Ten years later, with so many beverage brands and various flavors, why is Coca-Cola always invincible and always the first choice for the vast majority of people?
It’s simple. When we were young, we grew up drinking Coca-Cola, and this brand has been deeply rooted in people’s hearts.
When they grow up, even if their income increases and they can afford many higher-end and more expensive drinks, the status of 3 yuan Coca-Cola in the hearts of the 80s and 90s is still unshakable and incomparable.
Maybe for the sake of novelty, I will try other brands of drinks occasionally.
But in the end, the drink that people drank the most was still Coca-Cola!
This can never change.
This is brand output and influence.
Similarly, the price of Coca-Cola has remained stable over the years. Even though the prices of many things have increased several times, the price of Coca-Cola has only increased from 2 yuan more than 3 years ago to yuan.
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