Reborn in 2011, 985 missing from two copies

Chapter 687 Terrifying sales, breaking records!

"That's for sure. One of their machines is equivalent to three of ours, and the price difference is not that big. Most importantly, it doesn't take up much space!" Other senior executives also spoke up:

"That's right, saving space is the most important thing! How expensive is a house? Two more washing machines will take up nearly an extra square meter of space. Even in a second-tier city, it will cost more than 10,000 yuan in space, and in a first-tier city, it will cost tens of thousands!"

"The key is the renovation of the drainage and water pipes. Who has three sets of drainage and water inlets for three washing machines? Even without renovation, it will cost several thousand yuan."

"It's better to just buy the Xingyi three-zone washing machine. It has three zones in one, takes up no space, doesn't require changing the water lines, and looks high-end and classy!"

"Indeed, the Xingyi three-zone washing machine has unrivaled market competitiveness. If I were a consumer, I would also buy a Xingyi three-zone washing machine!"

"Alas, Haier's washing machine sales will definitely plummet in the future. Fortunately, it's not just Haier that is suffering. Midea and Little Swan can't stand it either! High-end washing machines like Samsung, LG, and Siemens have suffered even more serious losses!"

"Haha, this is the only good news."

Director Zhang nodded: "But we have to respond quickly. If we can't beat them, we can join them. We also need to develop a three-zone washing machine. How long will it take?"

"Chairman, reverse research + patent avoidance + R&D will take at least a year, plus trial production, debugging, mass production, 3C certification, distribution... It will take at least a year and a half to successfully launch it on the market, and at most two years!"

"So long!" Old Zhang frowned. "Two years? That's too late! By that time, the Xingyi three-zone washing machine will have become popular all over the world. How can our Haier three-zone washing machine have a foothold?"

"Yes, Chairman, it's too late. So I suggest giving up the three-zone washing machine and directly developing a four-zone washing machine."

Director Zhang's eyes lit up: "Four-zone washing machine, this is a good idea, how long will it take?"

"If it goes public, it will take two years at the fastest and two and a half years at the slowest."

Director Zhang was silent: "..."

This pace is even slower!

"Chairman, we can't help it. It takes a year to develop a three-zone washing machine. Xingyi Technology has registered a large number of patents. Even if we make a four-zone washing machine, we have to bypass their patents, which is even more difficult..."

"Well, that's right. We are a big brand. We can't just copy it. We have to modify it." Mr. Zhang sighed:

"However, partitioned washing machines are the general trend, and Haier cannot fall behind. Develop them as soon as possible, and the washing machine division will fully support you."

"Yes!"

"Chairman, I have a question."

"Say!"

"Like Xingyi Technology's three-zone washing machine, the reason why it is made into three zones is for functional considerations and for space considerations. There are two small 2-catties washing zones on the top and a large 21-catties washing zone on the bottom. If we want to make a four-zone washing machine, where should the fourth zone be placed?"

"This..." Everyone was silent.

"Yeah, where is the fourth partition?" Director Zhang muttered, "The two upper ones are full, and the main laundry area below is large and can't accommodate a fourth one!"

"No wonder Xingyi Technology doesn't make four-zone washing machines. This is the reason!"

"Chairman, since the fourth zone is not easy to handle, let's just go straight to the fifth zone washing machine."

"That's a good idea. A three-zone washing machine is already very tall anyway, much taller than a regular washing machine. Add two small zones on top to make it five zones. It's OK to continue exceeding the standard!"

"The most important thing is that we have developed a five-zone washing machine. In fact, we have also developed a three-zone washing machine. It's just a matter of adding one or two layers. We can develop a three-zone washing machine at the same time!"

Mr. Zhang's eyes lit up:

"Okay! Let's do it this way. The R&D department should act as soon as possible and directly develop a five-zone washing machine. We can also make a three-zone washing machine and launch them together when the time comes!"

"Yes!" Everyone acted quickly.

Especially the R&D department, they have to start working day and night again.

Take time!

After all, in such a small space, a five-zone washing machine needs to do five sets of washing, five sets of spin drying, and five sets of drying!

Moreover, they all have independent water inlet and drainage, and the five zones are independently controlled, which makes hardware research and development very difficult.

Algorithm research and development at the software level is also difficult. It needs to be developed slowly, and after development, it has to be tested one by one.

The whole process takes at least one and a half years, or even two years.

Later, we have to prepare for mass production, distribute the goods, and negotiate with channels...

Unlike Xingyi Technology which is stronger online than offline, Haier is still mainly offline these days.

With so many dealers and channels, the operation becomes even more difficult.

Little Swan headquarters.

"We also have to develop a three-zone washing machine. Since it will take one and a half to two years, why not just innovate and make a five-zone washing machine? When I watched the live broadcast of the Xingyi launch conference, many people wanted a five-zone washing machine."

"Chairman, the five-zone washing machine will definitely work. Xingyi Technology makes three zones, and we make five zones. We will go public at the end of next year, so we can compete with each other in different areas."

"By the way, how can you be sure that Xingyi Technology doesn't have a five-zone washing machine?"

"Yes, what if Xingyi Technology also develops a five-zone washing machine, or even launches it next year? What should we do then?"

"This..." Everyone was silent.

Everyone's faces turned extremely pale.

After a long silence, a senior executive said, "Then we can innovate. For example, we can make a washing machine that can be freely combined with split partitions."

"What do you mean?" The chairman became interested.

The man took out a Xingyi pad, opened the drawing, and drew a sketch:

"Look, this is a regular washing machine without partitions. We have developed a single independent two-partition washing machine with two small 2-jin partitions for washing underwear. They can be stacked directly on the main washing machine to form three partitions. And this two-partition washing machine can be stacked further. If you stack one more, you will have five partitions, and if you stack one more, you will have seven partitions!"

“Just like stacking blocks, you can freely combine them!”

"The most important thing is that it can be freely combined not only with our Little Swan washing machines, but also with other brands of washing machines on the market."

"Fuck, you are such a talent!"

The chairman's eyes lit up: "This design is very good, very innovative, and very playable. But there is also a problem, that is, each independent two-zone needs a set of independent water inlet and drain pipes, right?"

"Yes, that's the only drawback. A three-zone area requires two sets, and a five-zone area requires three sets. They all need to be reserved in advance, or renovated later."

"The advantage is that the main washing machine can be placed directly in the regular washing machine cabinet, and the split washing machine can be placed on the cabinet and stacked. Unlike the Xingyi three-partition washing machine, which has an integrated design and is too high, even the washing machine cabinet has to be customized."

"We can freely combine and place them. The only problem is that we need to prepare an extra set of water inlet and outlet pipes. It can be said that there are gains and losses."

The chairman thought about it and nodded: "Okay, let's do it this way. Different ideas can also be regarded as staggered competition with Xingyi Technology. How long will it take to come up with it?"

"Chairman, our speed is as fast as developing a small two-zone washing machine. It takes one year to complete it, and then we can conduct trial production, obtain certification and release the products, and put them on the market in one and a half years!"

"Okay, let's move forward. Washing machines are the core business of our Little Swan, and we must develop them as soon as possible. Otherwise, the market will be taken away by Xingyi Technology, and we will be finished!"

"Yes!"

On the other hand, Midea also started relevant meetings.

In 2008, in order to make up for its shortcomings in the washing machine field, Midea acquired a large number of shares of Little Swan, a domestic washing machine giant, and became the largest shareholder of Little Swan.

Last year, Midea again increased its stake in Little Swan, holding more than 52% of the shares, and now has complete control over Little Swan.

It's just a controlling stake, but there is no full acquisition, so the two sides still operate independently.

However, the route chosen by Midea is similar to that of Haier, which is also five zones.

The same scenes occurred in companies such as Samsung, LG, and Siemens.

They also began to fully develop partition washing machines.

Although many foreigners are not very particular and wash their underwear, socks and clothes in one washing machine, that is common.

The elite class still cares about these things and has a demand for partitioned washing machines.

To this end, companies such as Samsung and LG have also begun research and development of partition washing machines.

But their progress is even slower. To completely bypass the patent of Xingyi washing machines, they also need to conduct a certain degree of self-research, which will take at least two years.

In the past two years, the Xingyi three-zone washing machine has directly monopolized the market.

It won’t make much sense to wait until two years later when competitors launch their products.

Xingyi Technology has prepared all the things they developed.

Whether it is a five-zone washing machine, a washing machine for babies and young children, a washing machine with a shoe washer, an independent and stackable washing machine, or a separate small double-compartment washing machine for underwear, etc., Xingyi Technology has already planned the research and development.

There are also many products that have achieved research and development results and can be put into trial production and market at any time.

After all, the Xingyi partition washing machine is a project that started more than a year ago.

And the sales volume is also impressive.

The next day, a high-level meeting.

Wang Yi saw the sales report: "Xingyi three-zone washing machine, global sales exceeded 20 units!"

"good very good!"

Such a result is extremely terrifying!

Remember, this is a washing machine, not an electronic product!

"Chairman, it's really sold out. This also directly means that the one million units we prepared can't last for half a month. Even if the factory is fully productive, it can't hold up."

Wang Yi was not surprised, as he had already planned for this:

"The production and launch of five-zone washing machines and infant-zone washing machines will be temporarily suspended. All existing washing machine factories will be used to produce three-zone washing machines. And how is the progress of the new factory that was previously prepared?"

"Chairman, the new factory is assembling the production line and will be put into production soon."

"Okay, use it to produce three-zone washing machines as well. The rest will be put on hold."

"Okay, after the new factory goes into production, the production capacity will double, which will help alleviate a lot of the problem."

Wang Yi nodded: "If it is still not enough, it doesn't matter. Don't we have industrial parks under construction in many second- and third-tier cities? Aren't there many factories built? Pick out a few that are progressing quickly, introduce washing machine production lines, and turn them into washing machine factories!" Wang Yi said.

Today, Xingyi Real Estate has acquired a large amount of land reserves in first- and second-tier cities across the country, as well as in strong third-tier cities.

When the local government saw Xingyi Real Estate coming, they decisively learned from Jeju and Daocheng, giving Xingyi Real Estate preferential subsidies and discounted prices for land. At the same time, they required Xingyi Technology to invest in and build an industrial park in the local area to boost employment and GDP.

Xingyi Technology would naturally not refuse this.

Industrial parks in first- and second-tier cities are dominated by high-end industries such as semiconductors, R&D centers, games, and animation, while industrial parks in third-tier cities are suitable for Xingyi Smart Home to produce various smart home appliances.

In addition, the construction of these industrial parks will also drive GDP, gather popularity, boost income and increase housing prices.

Technical jobs have high incomes, so you can buy improved products. Basic jobs can save some money and buy basic needs products.

By then, Xingyi Technology will be able to sell houses more smoothly and at a higher price.

It's a positive cycle.

For this reason, Xingyi Technology agreed to these industrial parks and started construction quickly.